LA Fitness

About

LA Fitness is an American gym chain with more than 700 clubs across the United States and Canada. The company was formed in 1984 and is based in Irvine, California. The membership is among the best of mid-range gym options featuring a plethora of equipment, amenities, and healthy workout tips.

Works >>

Role

Art Director

Purpose

Many people who regularly go to the gym exercise to compensate for body dissatisfaction, so I partnered with L.A. Fitness to change the focus of these workouts from looking fit to feeling fit.

Channel

Out-of-home: signage in gyms

Typography and Voice Style

Mobirise Website Builder

Out-of-Home

Mobirise Website Builder
Front Desk
"Check in with yourself: how do you feel?"
Mobirise Website Builder
Rest Area
"How do your workouts make you feel?"
Mobirise Website Builder
Full Body Mirrors
"Reflect on your inner state."
Mobirise Website Builder
Cardio Equipment Area
"Run towards a better feeling."
Mobirise Website Builder
Bathroom Mirrors
"Flush any negative perceptions of yourself."
Mobirise Website Builder
Disposable Area
"Throw away your expectations."
<< back next >>

© Copyright 2022 Amanda Le. All Rights Reserved.

Created with ‌

Mobirise