L'Oréal Paris

About

L'Oréal S.A. is a French personal care company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris. It is the world's largest cosmetics company and has developed activities in the field concentrating on hair color, skin care, sun protection, make-up, perfume, and hair care.

Role

Strategist
Designer

Purpose

This campaign received a shoutout from Christopher Motta, Assistant VP in Digital & Social Media at L'Oreal. Our goal was to recruit younger audiences, emphasizing inclusivity and diversity, with L'Oréal Paris natural mascara lash enhancement features with a focus on convincing those who use false lashes to use mascara.

Channel

Tiktok: product test reels
Instagram: animated story ad, post ad

Campaign

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Art Direction

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Strategy

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Conclusion

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