Society for Science

About

Society for Science, formerly known as Science Service and later Society for Science and the Public, is a 501(c)(3) non-profit organization dedicated to the promotion of science, through its science education programs and publications, including the bi-weekly Science News magazine and the free-accessible online Science News for Students.

Society for Science was founded in 1921 by journalist Edward W. Scripps and zoologist William Emerson Ritter, under the name "Science Service", with the goal of informing the public of the latest scientific discoveries and achievements.

Role

Art Director

Purpose

We presented an idea to ScienceNews, which could draw in more younger audiences: comics conveying science-related facts, in this case, Scripps is talking with his brain, Ritter. 

Design focuses on promoting science in a way that still can be fun and accrue interest in the ScienceNews social media to learn more about STEM careers.

Channel

Out-of-home: print ad
Social: animated sponsored ad

Comic Carousel & Reels

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Instagram Illustrative Post

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Instagram Career Outlook Post

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